As his borrowed last name might imply, Jeff Joad's songwriting is aimed squarely at the life and times of the common man. Developing on John Steinbeck's concept, he draws a parallel with what is happening now on the streets of our cities and towns and the struggle that faced a great portion of our people following the collapse of the banking institution in the late 1920's. Using the "dust bowl" heritage of folk songwriting greats like Woody Guthrie and Pete Seeger, Jeff's energies were originally only directed toward the plight of the homeless man. But more recently he has been writing about the need to restore basic rights and freedoms guaranteed by the US Constitution but eroded by the government over the last eight years. Since coming out of semi-retirement, he feels his calling now includes providing a voice for the middle class working man and woman, bringing to light the disasterous effects of thirty years of Regannomics. And of course, to rail against the Ultra-Conservative's concerted efforts to marginalize their quality of life. His activist record speaks for itself.

Jeff has donated profits from his critically acclaimed debut album “Time For A Change” to homeless shelters and hunger outreach programs throughout Southern California. He has spearheaded canned food drives in the form of admission to his live performances. His first album has logged airplay on dozens of college campuses across the country from Plainfield, Vermont to Berkeley, California. “Time For A Change” has also received airplay on major stations here in the Los Angeles area.